If you follow me on Instagram, you would have see a post last week about why you shouldn’t boost your posts. Every time I speak to a new client, I ask them if they’ve done any paid advertising and they always say yes, they have done some targeted boosted posts. This is not the best way to do it peeps! Side note and shameless self-promotion: if you don’t follow me on Insta, you should! Just in case, below is what I said in the post. And below that, you will find a wee video tutorial to help you find said ads manager.
PLEASE STOP BOOSTING YOUR POSTS.
Facebook wants you to do it, they’re sending you little messages to do it and let’s be honest, it seems like such a great idea. You’ve noticed a drop in engagement, or you simply want to have a wider reach, you especially want people to see this particular post because it is an important promo, so you just put a few bucks behind it.
NO. Don’t do it. Why? Because Facebook will take that as a signal that you are interested in spending money, and it will start to reduce the organic reach of your other posts in the hope that you will continue to boost (aka spend money). Your alogrithm will cannibalise. Soon, your regular posts will be reaching no one and you will have no option but to put money behind them if you want people to see them.
What to do instead
Instead of boosting posts, you need to get familiar with your ads manager. In the ads manager, you can create paid ads with heaps more options than just boosting posts. You have a million more targeting options and you can customise the content of the ad as your heart desires. Side note #2 – you can still use an existing post as an ad, but if you do it from within the ads manager it won’t hurt your page’s performance.
How to find your Facebook ads manager
It’s that easy
That’s it guyz, how to find your ads manager. Next up, how the F to use it! If you want to make sure you don’t miss these handy tips, make sure you’re following me on Facebook and Instagram! x
**Housekeeping notes! In the video I have noted two slips ups. Firstly I say that last week in my blog I talked about the danger of boosting posts. This was incorrect as I raised this last week on Instagram, not the blog. Secondly, I say you can get in touch via the comments on this post, this is also incorrect as I have them turned off because Spam. If you want to get in touch, you can contact me via the contact form on the site, or straight direct email-io or via Insta or FB.
Angela likes helping people tell their stories of change and impact through social media. She is passionate about the environment, human rights and social justice. Aside from having grand plans to change the world, Angela’s main focus in life is people, art and snacks.